QUANTITATIVE STUDIES:
Omnibus, observation at the points of sale. Interviewing people: (at home, on the high street, at companies, etc). CAPI, HAPI, TAPI. Conducting interviews by telephone. Barometers. Census. Hall tests. Appraisals, measurements, etc. |
|
QUALITATIVE STUDIES:
Focus groups: Renting out meeting rooms for groups and customers, capturing participants, moderating groups, transcribing and note taking…
 >> View the rooms
In depth interviews: Recruiting interviewed, transcribing, note taking…
Mystery shopping. |
